Did you know that the failure of startups is roughly 90%?
If you’ve launched a new business this can sound discouraging. What’s more, even older companies aren’t safe from failure. Research reveals that 70% close in their 10th year.
However, the good news is that with the right marketing savvy, you can differentiate yourself from the pack and win your brand a place in customers’ minds.
According to research, one of the top reasons for business failure is lack of marketing knowledge.
If you’re looking to hone your marketing strategy, then you have to know about attraction marketing. Attraction marketing can generate leads quickly and effectively, all while cementing your brand as an authority and triggering trust.
Ready to get smart to this cutting-edge marketing strategy? Read on to learn what attraction marketing is, as well as how to implement it.
What Is Attraction Marketing?
If you are unfamiliar with the term and are wondering “what is attraction marketing” it is a method where leads are attracted to paid offerings through free value.
In other words, brands practice attraction marketing by offering leads value before they even purchase a product or service.
Through this, brands build up trust and recognition in consumers’ minds, positioning themselves as a go-to when and if the customer is ready to make a buying decision.
For instance, say you offer B2B logistics software. To reach new leads and gain trust, you put out free content around B2B logistics. This could be blog posts, videos, or free guides, dealing with common questions around B2B logistics.
B2B companies who are looking for answers then find you through your content. This establishes you as an authority in their minds. If they need logistics software, you will most likely be a top choice, as they already know and trust your brand.
Now that you have an idea of what attraction marketing is, let’s get into the strategies for implementing it.
Get Clear on Your Branding, Target Customers, and Their Needs
Before you implement attraction marketing, it’s key that you have a strong idea of your brand, what needs it serves, and what its voice and persona are.
From here you can then define your target audience.
One of the secrets of attraction marketing is targeting the right people. Otherwise, your efforts might fall flat.
Once you have identified who your target market is, the next step is to clearly define their needs and pain points.
Once you’ve done that, you can formulate your content and offerings to address these pain points.
Create Valuable Content
Once you know what your target audience’s needs are, the next step in the attraction marketing formula is creating content to serve these needs.
Content marketing can play a big role in attraction marketing. By putting out informative content that is valuable to your target customer, you will be serving them and proving your brand’s worth.
There are numerous types of content you can create for your attraction marketing strategy, including articles, blog posts, guides, checklists, videos, infographics, and more.
Whether you are creating content or posting on social media, one of the most important attraction marketing tips is to provide knowledge.
This can be practical knowledge, words of motivation, stories about lessons, insights, quick tips, you name it.
Sharing insights is a great way to showcase your market expertise. If you have any views on where your industry is headed, what the future will bring, common mistakes, etc, share these with your audience.
Not only does this provide value to potential leads, but it also sets you apart as an expert.
Give Free Access to Tools
One of the most powerful attraction marketing tools is tools themselves.
We have gotten used to free content, to the point of even expecting it in some cases. However, not every company or platform offers its tools for free. Those who do, generally garner respect and trust from users.
Free access to tools has a number of benefits. Firstly, it showcases what you offer, and draws in potential leads. Second, it offers unique opportunities for upsells.
For instance, many successful brands offer a free version of their full-powered tool. However, within their free offering, they have in-built calls-to-action pointing to the paid version.
With this, users get to try out the basic tool and then choose whether they want to pay for extra capabilities, ad-free experiences, more capacity, etc.
If you are looking for some attraction marketing examples where companies offer free tools, think of Grammarly. The writing tool offers users a free basic version of the software. From here, you can access enhanced writing aid capabilities through a subscription.
Another of the top attraction marketing tips is to leverage social media.
According to research, humans respond to human-like communication from brands, with 57% of consumers reporting that human communication increases their brand loyalty.
Social media is a great avenue for highlighting your brand’s human side, implementing attraction marketing, and engaging in real conversations.
A great way to leverage social media for attraction marketing is to craft posts that showcase how your offerings solve real-life problems. Aim to communicate this as simply and impactfully as possible, without churning out a bunch of marketing speak.
The last thing you want is for your audience to feel advertised to.
Need Help With Attraction Marketing for Your B2B Brand?
If you want your company to stand out from the pack and gain authority, trust, and lots of leads, you need to implement attraction marketing.
Attraction marketing provides your target customers with value right off the bat. Once they have gotten to know and trust you, they are in a far more favorable position towards your brands when it’s time for them to make a buying decision. Building trust is important for all brands, but especially B2B companies.
Are you ready to implement attraction marketing, but aren’t sure where to start? If so, why not take advantage of our marketing services?
We specialize in demand generation marketing systems for B2B brands. We can help you with all your marketing needs, and we don’t just promise results, we deliver them.
Contact us today to get the ball rolling on attraction marketing.