Brodie Schroeder

All The Bells and Whistles of Hotjar Tracking

Online business owners are buzzing about Hotjar, the behavior analytics, website optimization and user feedback software that can track how visitors interact with their websites – and with good reason. It’s because running a business online requires more than just an analytics tool that gathers important data on things like page traffic and bounce rate. …

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PPC Trends in 2021

Experts are weighing in on key trends for 2021 that will influence PPC marketing. This includes its planning, its strategy and its efficacy. To review, PPC stands for pay-per-click, where advertisers pay a fee each time one of their ads is clicked by an interested party. PPC marketing gets results through a variety of advertising …

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Marketing Automation Strategy: 5 Powerful Concepts (Updated)

Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that. But at the same time, blasting out generic content will lose you customers and leave your business …

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desktop computer with analytics showing demand generation marketing

Demand Generation vs. Lead Generation in 2020 (Updated)

What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing. Demand generation is a powerful umbrella marketing technique. It encompasses a number of inbound generation marketing …

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Notebook with Tools and Notes about B2B Marketing

7 Must-Know B2B Marketing Strategies to Advance Your Business

The business-to-business industry is worth billions of dollars. Marketing B2B is a whole different game than marketing to consumers, though, and it can be difficult to develop a plan. Fortunately, there’s a handful of tips that you can keep in mind while you concept. Not sure where to start? Don’t worry, we’ve got you covered. …

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