Brodie Schroeder

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Marketing Automation Strategy: 5 Powerful Concepts (Updated)

Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that. But at the same time, blasting out generic content will lose you customers and leave your business …

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Demand Generation vs. Lead Generation in 2020 (Updated)

What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing. Demand generation is a powerful umbrella marketing technique. It encompasses a number of inbound generation marketing …

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7 Must-Know B2B Marketing Strategies to Advance Your Business

The business-to-business industry is worth billions of dollars. Marketing B2B is a whole different game than marketing to consumers, though, and it can be difficult to develop a plan. Fortunately, there’s a handful of tips that you can keep in mind while you concept. Not sure where to start? Don’t worry, we’ve got you covered. …

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7 Important Tips for Creating Winning Content Marketing Campaigns

Did you know that video email marketing can increase conversion rates by up to 300%? That’s because a lot of email readers like to find out about products and services through a video instead of reading an article. The way you design your own content marketing campaigns has a huge impact on the success of your …

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15 Types of Content You Need to Include in Your Marketing Strategy

91 percent of business to business marketers claim to use content marketing to reach their customers. However, only 63 percent have an actual plan for their company’s content marketing strategy. We’ve all heard the phrase “content is king” time and time again. Unique, original content can help engage potential customers and generate interest for your company. …

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