You need to maximize your marketing dollars, so why not ensure your ads are seen by a large audience? How about marketing on a site that boasts 259 million unique visitors each day and 4.8 billion daily interactions? For an audience of this scale, of course we are talking about Google. While Google Ads can’t …
Google Ads Bidding Strategies: What Works Best? (2021) Read More »
Learning the best ways to write, design and test landing pages will help you get more sales. That’s because landing pages are the power tools of your digital marketing strategy, specifically designed for the purpose of converting visitors into leads. Landing pages encourage website visitors to become customers by asking them to complete a lead …
Online business owners are buzzing about Hotjar, the behavior analytics, website optimization and user feedback software that can track how visitors interact with their websites – and with good reason. It’s because running a business online requires more than just an analytics tool that gathers important data on things like page traffic and bounce rate. …
Experts are weighing in on key trends for 2021 that will influence PPC marketing. This includes its planning, its strategy and its efficacy. To review, PPC stands for pay-per-click, where advertisers pay a fee each time one of their ads is clicked by an interested party. PPC marketing gets results through a variety of advertising …
Here’s something important to know: Forty-two percent of Google Ads account managers have no idea whether their ad campaigns are working or not. With this knowledge in mind, it’s not surprising then to learn that most Google Ad campaigns that don’t take advantage of conversion tracking rarely turn a profit, which means that those same …
Here’s something you should know about the power of Google Ads: Google Ads pay per click ads receive 65 percent of clicks that begin with buying keywords, compared to only 35 percent of organic search results. Google holds a 19.9 percent profit share of digital ad spend—and with good reason: Businesses make an average of …
Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that. But at the same time, blasting out generic content will lose you customers and leave your business …
Marketing Automation Strategy: 5 Powerful Concepts (Updated) Read More »
What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing. Demand generation is a powerful umbrella marketing technique. It encompasses a number of inbound generation marketing …
Demand Generation vs. Lead Generation in 2021 (Updated) Read More »
The business-to-business industry is worth billions of dollars. Marketing B2B is a whole different game than marketing to consumers, though, and it can be difficult to develop a plan. Fortunately, there’s a handful of tips that you can keep in mind while you concept. Not sure where to start? Don’t worry, we’ve got you covered. …
7 Must-Know B2B Marketing Strategies to Advance Your Business Read More »
Just because someone can shop online rather than head to a store, it doesn’t mean that good customer experience isn’t important. Customers want to feel special no matter how they choose to shop. Unfortunately, while 80% of businesses feel they’re delivering great experiences, only 8% of customers agree with them. But there’s a way to …
Account-Based Marketing: Your Complete Guide to ABM Strategy Read More »
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