Content Marketing

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7 Important Tips for Creating Winning Content Marketing Campaigns

Did you know that video email marketing can increase conversion rates by up to 300%? That’s because a lot of email readers like to find out about products and services through a video instead of reading an article. The way you design your own content marketing campaigns has a huge impact on the success of your …

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15 Types of Content You Need to Include in Your Marketing Strategy

91 percent of business to business marketers claim to use content marketing to reach their customers. However, only 63 percent have an actual plan for their company’s content marketing strategy. We’ve all heard the phrase “content is king” time and time again. Unique, original content can help engage potential customers and generate interest for your company. …

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