Marketing

How to Implement Attraction Marketing to Land More Leads

Did you know that the failure of startups is roughly 90%? If you’ve launched a new business this can sound discouraging. What’s more, even older companies aren’t safe from failure. Research reveals that 70% close in their 10th year. However, the good news is that with the right marketing savvy, you can differentiate yourself from …

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How to Develop B2B SAAS Marketing Strategies That Actually Work

Did you know over two-thirds of free trial users purchase SaaS products once contacted? If your current marketing strategy doesn’t include follow-up processes, you’re missing out on qualified market leads. Discover how to boost your B2B SaaS marketing with this in-depth guide. You’ll find new ways to innovate your strategy for more than just meeting …

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What Is Concentrated Marketing vs. Differentiated Marketing?

Did you know that, on average, marketers report that they waste 26% of their budget? Depending on the scale of your business, this can be quite a chunk of change. Especially if you are not seeing results. One of the keys to maximizing your marketing budgeting—and its returns—is to understand what marketing strategy is right …

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How Long Does It Take to Build a Website for a New Brand?

According to research, 56% of people won’t trust a business if it doesn’t have a website. Generating trust is absolutely essential for any business, but particularly B2B organizations. If you don’t have a website yet—it’s time to design one asap. Which brings us to the question, how long does it take to build a website? …

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What Is Multi-Touch Attribution and How Does It Work?

What if your entire approach to marketing and sales was completely wrong? Chances are that you focus on specific techniques to foster leads and conversions (such as content marketing). But focusing on these techniques by themselves actually overlooks the specific way most customers navigate your sales funnel. Multi-touch attribution is a way to modernize your …

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