Did you know that video email marketing can increase conversion rates by up to 300%? That’s because a lot of email readers like to find out about products and services through a video instead of reading an article. The way you design your own content marketing campaigns has a huge impact on the success of your business.
So, how do you make a better content marketing strategy? Well, you cannot become an expert in content marketing overnight, but you can definitely learn a lot by implementing the following tips. Keep reading to find out more.
1. Define Your Specific Goals
You can save a great deal of time and money if you decide to have clear, specific goals when it comes to your content marketing. In other words, what do you want to achieve in the following months and years? Do you want more traffic to your website? Do you want more leads you can sell to? Do you want to become an online influence?
These are all great questions you should ask yourself and even if you don’t have the big picture yet, start jotting goals down. Feel free to write as many goals as you want and give them a deadline, so you can have a sense of urgency in accomplishing them.
2. Define Your Content Channels
When it comes to content, most people think automatically of blog posts. Well, having a blog is definitely one of the best ways to cultivate your content, but it’s not the only one. Content refers to videos, pictures, infographics, social media posts, even memes in some cases.
When designing your content strategy, what content channels do you want to focus on? Do you find it easier to write blog posts or small e-books people can download for free? Do you like to do videos? Or do you prefer creating infographics people can share with their friends? Focus on a few content channels and you’re starting on the right foot. If you see that one channel works better than the others, specialize in it and use it more often.
3. Do Brainstorming Sessions
Brainstorming is essential for the success of your business. People are not born inspired, they get inspired every day, so you should organize one or two brainstorming sessions per week to come up with ideas. What do you want to create content about? What is your competition doing? Do you know some inside knowledge you want to share with your audience?
Your brainstorming sessions should be fun and entertaining. Make sure that you jot down ideas and put them into practice, depending on the nature of your business. You can also use online tools to see what topics and subjects are more popular at that moment, so you can create trendy content pieces.
4. Be Mindful of Search Engine Optimization
Some content marketers are scared of SEO because it sounds very complex and ever-changing. Well, SEO cannot be completely understood in one night, but it has a high impact on how search engines rank your content. If it’s possible for you, work with one or two SEO specialists for a while until you learn the ropes.
The basics of SEO consist of how you create your content, particularly the writing one. Make sure that you use the right keywords in the right quantity, use catchy titles, and do check your articles for grammar errors. Search engines also appreciate long-form content, so be ready to write informative pieces of at least 1,000-1,200 words each.
5. Monitor Your Progress and Be Ready to Change Things Along the Way
No plan is perfect right from the start. Successful marketers make periodic changes to their content strategy and so should you. For example, if you try to produce a lot of video content but it’s not as effective as you expected, try something else after a few months. If your followers don’t convert to paying customers right away, maybe you need to offer more value through your content to convince your audience of your expertise.
At the end of the day, your path to success is going to be filled with setbacks and disappointments, but that’s how you learn what works and what doesn’t. Make sure that you review your content strategy at least once a month and make adjustments along the way, so you can go in the right direction.
6. Engage Your Audience and Pay Attention to Its Requests
Ultimately, you’re creating content for your readers and viewers. It’s great to brainstorm ideas and surprise your audience, but from time to time, make sure that you actually ask questions and find out what your readership wants. For example, do they request a specific type of content? If so, make a video about it or write an article that treats the subject in question.
If your audience doesn’t state its preferences clearly, ask it using polls on your blog. Let your followers vote between 2 or 3 items and see which one is the most requested. By taking your audience’s opinions into account, you show that you care and you develop stronger relationships with your viewers and readers.
7. Write A Few Guest Posts Here and There
Guest posting is actually an art. It involves writing an article on someone else’s blog or website and adding a link back to your website. You’re writing a piece of content for free, but you get more exposure and maybe a few more clients in a matter of days. Make sure that you guest post at least once or twice a month to increase website traffic. When you write these pieces of content, make sure that you do your best since they will be viewed by thousands of people online!
Now You Can Design Effective Content Marketing Campaigns!
As you can see, coming up with ideas for your content marketing campaigns is not difficult, as long as you know your goals and do a few brainstorming sessions. Remember that this is a long-term process that requires a lot of tweaking and adjusting, but as long as you know the basics, you’re golden!
In the meantime, feel free to check out our email marketing guide to build a larger list of subscribers quickly and easily.