Online business owners are buzzing about Hotjar, the behavior analytics, website optimization and user feedback software that can track how visitors interact with their websites – and with good reason. It’s because running a business online requires more than just an analytics tool that gathers important data on things like page traffic and bounce rate. …
Here’s something important to know: Forty-two percent of Google Ads account managers have no idea whether their ad campaigns are working or not. With this knowledge in mind, it’s not surprising then to learn that most Google Ad campaigns that don’t take advantage of conversion tracking rarely turn a profit, which means that those same …
What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing. Demand generation is a powerful umbrella marketing technique. It encompasses a number of inbound generation marketing …
Demand Generation vs. Lead Generation in 2021 (Updated) Read More »
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