Have you invested a lot of money in building your website? And it’s not just money – you’ve spent a lot of time choosing the right people to develop it, design it, write awesome content for it, and much more. And now you have no idea if it pays off. Does it convert? Does it …
How to Measure Website Performance in 5 Simple Steps Read More »
Did you know over two-thirds of free trial users purchase SaaS products once contacted? If your current marketing strategy doesn’t include follow-up processes, you’re missing out on qualified market leads. Discover how to boost your B2B SaaS marketing with this in-depth guide. You’ll find new ways to innovate your strategy for more than just meeting …
Did you know that, on average, marketers report that they waste 26% of their budget? Depending on the scale of your business, this can be quite a chunk of change. Especially if you are not seeing results. One of the keys to maximizing your marketing budgeting—and its returns—is to understand what marketing strategy is right …
What Is Concentrated Marketing vs. Differentiated Marketing? Read More »
According to research, 56% of people won’t trust a business if it doesn’t have a website. Generating trust is absolutely essential for any business, but particularly B2B organizations. If you don’t have a website yet—it’s time to design one asap. Which brings us to the question, how long does it take to build a website? …
How Long Does It Take to Build a Website for a New Brand? Read More »
Marketing is exceptionally important during recessions and other uncertain times, but are you getting the most bang for your buck? A company’s marketing needs change regularly and continually using the same approach is a poor idea if you value continued growth. So how can you figure out the right changes that you need to make? …
What Is a Marketing Audit and Why Is It Necessary? Read More »
Around 40 percent of the global IT market calls North America its home. This means that tech organizations have a massive amount of competition, so their marketing needs to be at the top of its game. Marketing for IT companies has its own specific needs and requirements that set it apart from other businesses. In …
6 Simple Strategies for Marketing for IT Companies Read More »
What if your entire approach to marketing and sales was completely wrong? Chances are that you focus on specific techniques to foster leads and conversions (such as content marketing). But focusing on these techniques by themselves actually overlooks the specific way most customers navigate your sales funnel. Multi-touch attribution is a way to modernize your …
What Is Multi-Touch Attribution and How Does It Work? Read More »
Did you know that the failure of startups is roughly 90%? If you’ve launched a new business this can sound discouraging. What’s more, even older companies aren’t safe from failure. Research reveals that 70% close in their 10th year. However, the good news is that with the right marketing savvy, you can differentiate yourself from …
Attraction Marketing: The Definitive Guide (2021 Update) Read More »
Everyone loves a little healthy competition (and maybe even a little friendly espionage), right? We’re not talking about rifling through your biggest competitor’s files with a flashlight and spy pen with a hidden camera. Instead, we’re talking about using available web applications and other tools to gather information about what keywords, channels, and strategies are …
You need to maximize your marketing dollars, so why not ensure your ads are seen by a large audience? How about marketing on a site that boasts 259 million unique visitors each day and 4.8 billion daily interactions? For an audience of this scale, of course we are talking about Google. While Google Ads can’t …
Google Ads Bidding Strategies: What Works Best? (2021) Read More »
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