Learning the best ways to write, design and test landing pages will help you get more sales. That’s because landing pages are the power tools of your digital marketing strategy, specifically designed for the purpose of converting visitors into leads. Landing pages encourage website visitors to become customers by asking them to complete a lead …
Online business owners are buzzing about Hotjar, the behavior analytics, website optimization and user feedback software that can track how visitors interact with their websites – and with good reason. It’s because running a business online requires more than just an analytics tool that gathers important data on things like page traffic and bounce rate. …
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