Why You Should Replace Adobe Experience Cloud With HubSpot's Marketing Hub

A New Way

For many business owners, Adobe Experience Cloud has long been a go-to platform for managing marketing automation. However, it often presents significant limitations, including usability challenges that hinder its full potential and complicated pricing structures that can strain budgets. Some users have also reported dissatisfaction with customer support and the availability of tools to effectively replenish lead lists. If you're facing any of these challenges, HubSpot's Marketing Hub might be the solution for you. In this blog, we'll present a compelling case for why switching to HubSpot can streamline your marketing efforts, reduce costs, and provide the comprehensive support your business needs to thrive.

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Challenges Solved By HubSpot

Adobe’s steep learning curve and complex interface can leave marketers struggling to fully utilize the platform. This can ultimately delay campaign execution and require additional training. HubSpot solves this with an intuitive, user-friendly interface that allows marketing teams to quickly familiarize themselves with the platform and start building effective campaigns with ease. Furthermore, Adobe's pricing structures can be convoluted. They often include hidden costs when scaling up or adding features, straining your marketing budget. HubSpot's transparent and scalable pricing eliminates these (not-so-fun) surprises, offering predictable costs that align with your company’s growth without compromising on functionality. Regarding customer support, many Adobe users report dissatisfaction with slow response times and limited guidance. HubSpot counters this with exceptional customer support, providing timely assistance and comprehensive onboarding resources. Additionally, you have access to a vibrant community for knowledge-sharing.

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Pricing

As mentioned before, Adobe Experience Manager does not publicly disclose its pricing information, instead providing quotes on request. This lack of transparency can make it difficult for your business to estimate costs. HubSpot's Marketing Hub offers transparent and scalable pricing options, making it accessible to businesses of all sizes. Its Free plan includes essential marketing tools such as email marketing, forms, and landing pages, providing a no-cost opportunity to explore the platform's core features. The Starter plan ($20 per core seat per month) offers effective marketing automation and lead nurturing tools. The Professional plan (priced at $890 per month for three core seats) delivers advanced marketing automation features, analytics, and A/B testing for companies looking to elevate their strategies. For larger organizations, the Enterprise plan ($3,600 per month for five core seats) includes custom reporting, predictive lead scoring, and advanced automation tailored to their needs.

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HubSpot also offers a free trial, allowing businesses to test its features before committing. HubSpot's flexible pricing structure offers businesses a clear understanding of the available plans, providing a cost-effective alternative to Adobe's more blurred pricing model.

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Industry Representation

HubSpot's Marketing Hub and Adobe Experience Manager both serve a variety of industries but differ in their levels of adoption across these sectors. Marketing Hub demonstrates strong versatility, being widely adopted in the computer software, marketing/advertising, and IT services sectors. Its comprehensive yet user-friendly tools make it a popular choice among companies focused on optimizing customer engagement, lead generation, and campaign analytics. Computer software businesses represent 16.4% of Marketing Hub's user base. Meanwhile, the marketing/advertising industry accounts for 13.4%, and IT services follow at 12%. This broad adoption reflects HubSpot's adaptability and effectiveness across different market verticals, catering to businesses seeking intuitive marketing automation. Adobe Experience Manager has a notable presence in computer software and IT services, aligning with its focus on robust content management and customer communications. However, its appeal is often limited to larger enterprises that require extensive customization and management of digital assets.

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While both platforms cater to a range of industries, Marketing Hub's flexibility and diverse tools make it a suitable option for all kinds of business types, particularly those aiming for efficient marketing campaigns, seamless customer journeys, and clear insights across different marketing channels.

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Reviews

Don't just take our word for it. Marketing Hub has earned an impressive 4.4/5 stars based on over 10,000 reviews. Users have high praise for its ease of use, seamless setup, and intuitive administration, all of which allow marketing teams to quickly launch and manage campaigns. Moreover, reviewers frequently highlight HubSpot's responsive customer support, which helps businesses efficiently resolve issues and maximize the platform's features. For comparison, Adobe Experience Manager has a rating of 4.0/5 stars. While some reviewers appreciate its comprehensive content management and customizable features, many express dissatisfaction with its complex setup, higher costs, and lack of intuitive administration. Users also cite customer support challenges, noting slower response times and limited guidance.

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Conclusion

Selecting the right marketing platform is crucial for your business. While Adobe Experience Cloud has served many enterprises, its complexities and lack of pricing transparency can be challenging for many businesses. HubSpot's Marketing Hub offers a user-friendly, cost-effective solution with transparent pricing, superior support, and versatile tools that align with the needs of growing businesses. Switching to HubSpot can streamline your marketing operations and enhance customer engagement, providing the comprehensive support necessary to scale your business. We strongly encourage you to try HubSpot's free trial today to see how it can transform your marketing and help you achieve your goals.

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Looking To Get Started?

If you need assistance utilizing Marketing Hub or any other of HubSpot's many tools, contact us today! Here at Demand Machine, our team specializes in helping businesses like yours thrive with HubSpot.